As you Digital Marketing one of the top demanding skills in the market. so many of you are searching for the theoretical knowledge to clear digital marketing interviews. So our students have come up with a list of Top Digital marketing interview questions and answers to help you.
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Top Digital Marketing interview questions and answers
1)Explain what is Digital marketing?
Digital marketing is a method of promoting your business through online mediums like Internet, mobile devices, social media, search engines, and other channels to reach consumers
2)How can you categorize the digital marketing?
The digital marketing/communication is categorized into two segments
- Inbound Marketing: This technique takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
- Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums
3)Explain what is SEO?
Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.
4)What is your strategy to improve our current business through Digital Marketing?
Do not be quick to spill out a plan or strategy. It will be advisable to understand the business well in advance, analyse the competitor, identify the strengths and list down the opportunities. Take the maximum input from the interviewer, and note down the pain points. Take considerable time from the interviewer to draft a strategy around these segments. Most of the times, an answer to this can turn the tables, i.e. a smart strategy is a job guarantee, so plan it properly.
5)Why do you believe that online marketing will be more beneficial to our company compared to offline marketing?
Talk about the constant technological changes & developments happening.
How online marketing platforms have eased the path of reaching out to a larger audience.
There is a higher capacity to reach out to a larger audience, the relevant audience at a reasonable cost.
A better scope to analyse the performance; online marketing gives a quick analysis of the tasks done, amount spent and the ROI. This helps you grow and understand business and customers faster and better.
Digital Marketing is now used by a small and medium-sized business as well, so there are ample job opportunities.
6)What are the differences between Digital Marketing and Branding?
Digital Marketing – Communicates a specific, desired message to a target audience.
Branding – Advertises or projects the overall brand (what the company stands for, etc) to attract a wider audience.
7)What is the difference between On-Page SEO and Off-Page SEO?
On-page SEO activities are used to regulate website traffic through page changes. Task such as improving websites structure, inter-linking, page load time, title tag, meta description are some examples of On-Page Optimization activities.
Off-page SEO activities are jobs done to improve the website presence and visibility on the internet. Task such as creating contextual backlinks, social media marketing (likes/shares), guest blogging, questions & answers websites (Quora), etc. SEO is all about ‘indicating relevance’.
8)What are the key areas where you can use keywords to optimize your site rankings?
For better page ranking, keywords can be used in the following areas.
Web page content
9)What is the limit for the characters in AdWords Ads?
|Headline 1||30 characters|
|Headline 2||30 characters|
|Headline 3||30 characters|
|Description 1||90 characters|
|Description 2||90 characters|
|Path (2)||15 characters each|
10)Name some of the google AdWords and extensions?
Structured snippet extension
Site link extension
Affiliate location extension.
11) In what areas of digital marketing are you the most knowledgeable?
Digital marketing is made up of many parts, including social media, email, SEO, paid search, and content marketing, to name only a few. There are the research and analytical parts of digital marketing, as well. As a digital marketer, you are expected to know a little about a variety of marketing methods. If you’ve specialized in one or more areas, say through past experience or a digital marketing certification, that can help you to stand out from your competition. During the interview, feel free to demonstrate that you have that specialized knowledge, whether it’s Instagram, email marketing, web analytics, or something else.
12)How do you stay current with trends?
When answering this digital marketing interview question, you can use the usual popular websites—sites like HubSpot and Moz—but try to come up with one or a few of your own as well. Is there a digital marketing influencer you follow? Talk about how you keep up, whether it’s reading blogs, following someone on Twitter, belonging to an association, or something else.
13) Do you have other skills relevant to this job?
Can you write? Design? Are you analytical? Are you a strong project manager? Do you have previous experience as a freelance photographer? Or perhaps it’s your people skills that give you an edge? Think about it ahead of time, well before the interview, and be ready to talk about these other skills that can help you do that job better. Also, mention personal pursuits that are relevant to the job. Maybe you maintain a travel blog outside of work, or you have a large Instagram following. Highlighting activities like these shows the interviewer that you have a passion for digital marketing that extends beyond the pay check.
14) How Are Bad Links Characterized?
Bad links have some characteristics like:
Website links that are not related to your sites
Low Page rank and Low traffic links
Links from link exchanges
Link from the same anchor texts coming from multiple websites.
Links from those sites that are not in Google index.
Blogs or articles spam my links
15)Why Is Online Marketing Preferred More Than Offline Marketing?
Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.
The range of leads is extraordinary. It is capable for one to reach a huge number of individuals quite easily via online marketing.
On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.
16)Which Are the Most Useful Online Marketing Tools?
Some of the most common tools that help in the Digital marketing effort include:
Mail Chimp–A powerful tool for email marketing campaigns.
Buzzsumo- An effective tool used in Content Marketing that assists in finding the most shared content on certain topics.
Canva- A simple to use graphic design software.
Ahrefs- An all in 1 SEO tool used to track keyword performance, measure social metrics, perform backlink analysis, analyse content, and do keyword research.
Buffer and HootSuite -social media automation tools that help in fully automating the postings on Facebook, Twitter, Google+, Facebook and LinkedIn.
GoogleAnalytics and Kissmetrics to track your digital marketing performance.
17)How should companies measure their social media marketing success?
Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.
18)Which social media platforms should my business have a presence on?
There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.
19)Does my company really need a blog for social media marketing?
Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.
20)How should we be using Facebook for marketing?
Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.
21)What is on-page optimization?
On-page optimization is used to deal directly with the content and the structure of the website. It is used to improve the position in search engine.
22)What is off-page optimization?
Off page optimization is a digital marketing technique which is used to create high quality backlinks. It is done outside the actual website.
23)How would you avoid the Google penalty in digital marketing?
Follow the below steps to avoid the Google penalty:
Your website must be simple, clean and well performing.
Your website should be mobile friendly.
Your website should be user friendly. User-experience is very important for Google.
Check for broken links. Links must not be broken.
Don’t use duplicate contents. It will decrease your traffic and site rank.
Use smart keywords and tags.
24)What makes digital marketing different from traditional marketing?
Tip: This is a chance to show your understanding of what makes a successful online marketing campaign different than print, display, television, etc. To answer this question, touch on the following points:Traditional marketing involves:
Reaching out to locally targeted audiences
Producing physical marketing materials
Relying on traditional delivery channels
In-person marketing events
Digital marketing involves:
Customizing an audience from a global population
Using multiple delivery channels based on audience needs and preferences
Online marketing events
25)What do you see as the difference between content marketing and content strategy?Can you give examples of each?
Tip: Interviewers want to know that you understand the difference between these pillars of digital marketing as well as the role each one plays. Remember:
Content marketing is the practice of creating content to use for digital marketing purposes. You can expand on this answer by talking about the fact that digital marketing content provides customers with relevant, useful information as they are guided down a sales funnel (versus the static advertisements associated with traditional marketing).
Content strategy includes the planning and implementation of all that value-rich digital content. For specific examples, you can point to things like competitive analysis, user testing, website audits, and key performance indicators (KPIs).
26)How do you pick effective digital marketing KPISand how do you track them?
- Overall marketing return on investment
- Customer conversion rate from marketing content
- Marketing email click-through-rates
- Organic search traffic
- New leads acquisitions
You can also get into the “how” of tracking by referencing these rules of thumb:
Track KPIs weekly when they are very important to the business, and you can change the strategy week-to-week in response to the numbers.
Track KPIs monthly when you can alter your monthly strategy to affect these numbers, and when you need to see a percent growth month-over-month (often due to investors).
Track KPIs quarterly when you need to wait a few months to see if your strategy is working.
27)Describe the sales funnel and why its important to digital marketing?
The top (and widest part) of the funnel is the “Awareness” stage—meaning the stuff that introduces people to your brand for the first time. It includes:
- Blog posts
- Social media posts
- YouTube videos
- Paid Ads
Marketing pages on your website
The middle part of the funnel is the “Evaluation” stage, where people know what you’re selling but they’re not sure yet whether it will solve their particular problem. It includes:
- Sales pages
- Downloadable guides / Ebooks
The bottom (and narrowest) part of the funnel is the “Conversion” stage where (ideally) you’ll convince consumers to become actual customers. It includes:
- Product demos
- Sales pages
- Comparison charts
- Customer stories / testimonials
- Special offers
28)Which Tool Helps You Measure The Success Of Your Website?
29) Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?
30)Explain inbound marketing and outbound marketing.
Inbound marketing – This includes attracting customers and turning them into leads through different marketing channels like SEO, content marketing, viral videos, webinars, social media campaigns, etc.
Outbound marketing – It involves reaching out to the targeted audience via more traditional forms of marketing, such as TVCs, radio ads, print advertisements, trade fairs, sales calls and emails
31)How should I start a social media campaign for my business?
One of the first steps to starting a social media campaign is writing engaging posts on a frequent basis. These posts should be highly relevant to your viewers, but should also be fun and contain meaningful links. In addition to regularly posting on social media platforms, such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Plus, FourSquare and Tumblr, you’ll also want to kick off your social media campaign with ads. Facebook ads and promoted tweets for desktop and mobile users provide nearly 10x the click-through rate that traditional web ads do.
32)What are meta tags?
Meta tags refer to meta title tags and meta descriptions, each of which provides Google and viewers with information about the web-page in search results. A meta title tag appears at the top of your browser and serves as the title of your page; title tags should be less than 60 characters and, if space allows, include the name of your business. A meta description appears beneath a SERP listing and is a way to entice viewers to visit a page. Meta descriptions should be less than 155 characters, so as to display in-full on a results page, and feature a call to action, such as “Learn more here.” Meta tags should also include a company name and a target keyword that corresponds to the page, as Google crawls meta tags when indexing.
33)Is video important for SEO?
Yes! Video marketing can actually create immediate SEO results; in fact, one study reported that web pages with videos are 53 times more likely to rank on the first page of a Google results page. Because searches are blended (meaning that a results page can display a mix of web pages, PDFs, videos, and images when keywords or phrases are queried), videos are definitely in the running to appear in top result spots. Google’s inclusion and seeming emphasis on video results is also reflective of its move away from keywords and towards quality content; because videos are seen as more engaging and favorable to users, they often rank extremely well.
34)What is lead generation?
Lead generation is a digital marketing tactic used to create interest in your product or service and establish a pipeline for sales. With lead generation, the focus is on conversions. Lead generation involves the collection of prospective customer contact info, such as a name and email, and these prospectives can then be reached out to via email marketing, the creation of product videos, whitepapers, and much more.
35)Why are image alt tags important?
Image alt tags are a text alternative for those who may have trouble viewing an image or who rely on text-to-audio service when using the Internet. Search engines also crawl alt tags to help determine what an image represents. Alt tags, therefore, not only improve user experience, but contribute to the effectiveness of your SEO campaign.
36)What are the best ways to get a natural backlink to your site?
For a newly launched website, the chances of getting fast and natural links are almost zero. One common method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write do not simply do it for the purpose of getting a link instead but instead, you can write for more than one time. What is more important is that you must do it only for reputed websites
37)Why you do a competitive analysis?
A competitive analysis is a very critical part while working out a marketing plan for any company. It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. With this evaluation, you can establish your USP (Unique Selling Preposition) and therefore decide on what attributes you can focus in order to attract your target market.
38)Explain the limitations of Online Marketing
Ans: The limitations hitched to Digital Marketing are as follow:
The services and products that are offered as well as promoted are not merely tangible, and thus it is not possible for a customer to carefully analyze whether the products they are buying are perfectly Ok or not.
There prevails an uncertainty almost always since the services/product quality and their authentication cannot be fully confirmed.
Most of the time, the products that are seen online turn out to be differing from the products that are delivered actually to the potential buyer placing the order.
39)Can you mention any biggest challenge in your digital marketing career so far?
Ans: This is a tricky question as they want to know how you deal with the challenges.
Before you answer think carefully and it is fine to answer which resulted in a failure if you have learned from it and how you could successfully implement it later.
If you have a successful story, try to convince your future employer with this. Surely you will get through the interview.
40)“Do Small, Local Businesses Need Digital Marketing?”
Yes! No matter how large or small, if you have a business, you need a website.
And if you need a website – and you want it to help you make money – you need marketing.
If you don’t plan to take orders, reservations, or even customer questions on your website, it still has a role to play. Google uses information from your site to answer queries from users on mobile devices traveling near your business.
So, for example, if someone types in “Italian restaurants near me,” your site will only come up if you’ve put some work into the marketing side.
This can help you add dozens or even hundreds of visitors to your foot traffic, so it’s very much worth it. In fact, small businesses can find modest digital marketing investments make a bigger bottom line splash than they would for a far larger “online-only” company.
41)“Is It True You Can Get Banned From Google?”
Yes. You can get banned from Google – the technical term here is “de-indexed.”
Although this is a very serious setback and it does still happen occasionally, it was a lot more common back in the old Wild West days of search circa 2005.
Unscrupulous people would try to game Google’s system and would soon find their sites totally removed from search results, often never to return. Complete de-indexing is rare nowadays, but sites found to be cheating face harsh penalties, often within a few days or weeks of the offending behavior.
If you are falsely found to be cheating, there is a human review process. But don’t worry: This is very unlikely to ever happen to you or your company.
42)What is Viral marketing?
Viral marketing is a type of marketing where consumers give or share information about the company’s goods or services through social networks.
43)Brief History of Digital Marketing.
Marconi used a radio to publicly demonstrate the transmission of wireless signals in England in 1896. After this pioneering act, others were quick to follow in his footsteps and do the same across long distances. Not long after, a Met opera performance was broadcast on radio, leading to a ticket-buying frenzy among the general public who wanted to catch the next show. This was the very first time a digital marketing strategy was employed to further sales.
44)What is mobile marketing?
Sending marketing messages through SMS and push notifications is a time-tested way of getting the recipient’s attention, especially since more than 90% of such messages are opened right after receiving them.
45)Among likes or followers’ numbers and engagement numbers, which is better and why?
Ans. Engagement is better because it provides clear picture of success of your brand. If your reach is high, then will also be the engagement numbers.
46)What do you want see yourself after five years in this company in digital marketing field?
Ans. This is to test your ambition towards your career. You need to answer this question with your abilities to progress in digital marketing field. Think how far can you progress in this company or industry. Answer with full confidence and assure your service extent.
47)How to prevent email getting into SPAM?
You can do following steps to prevent mail from ending in SPAM;
Never use lots of coloured fonts.
Only use one exclamation point at a time! Generally, avoid using the phrases to unsubscribe and to be removed in the message body.
Check if your domain name has been blacklisted.
Spam filters look to see how many messages you are sending at a time
If you want to deliver an essential message to multiple groups better to use BCC function
Keep the length of your subject under 45 characters.
Avoid using spam filtering words, punctuation or capital letters message in your content/subject.
48)Explain Google AdWords.
Ans. It is Google’s paid online advertising model. While you advertise you tell Google, which keywords or phrases you are interested in. This helps in showing your content to right people at right time.
49)Why SEO strategy is advantageous. Elaborate.
It is advantageous basically due to its Flexibility. Your strategic direction in SEO is usually dictated by the types of keywords you want to target and the type of visibility you want to earn. Since pretty much everybody uses search engines as a conduit for their eventual online interactions, this makes SEO an enormously flexible strategy. You can use it for almost any business in any industry, and customize it to your needs. SEO is also advantageous because of its precision. Though you’ll be in the dark about certain subjective information, like your exact domain authority, you can track your rankings and scrutinize meticulous details about your audience.
50)what do you think about sustained authority and content marketing exactly is?
Sustained authority is That authority which you build in your SEO campaign and is permanent. You’ll continue reaping results of your efforts even after you have ended your campaign. But Content marketing serves as an excellent complementary strategy to SEO which I consider it an inherent part of SEO. At its core, content marketing is the development, publication, and syndication of content that’s valuable to your customers, whether it comes in the form of buying guides or entertainment.
51)What kind of strategy you think is ideal?
Basically, my view thinking about marketing and advertising strategies are to be split into two main categories which include long-term and short-term strategies. Short-term strategies are ideal if you are in need to build traffic or sales quickly and for a set amount of money, you can place, ads or distribute a message that leads to an immediate response , but finite number of new customers who are interested in Long-term strategies, on the other hand, require more investment, both of time and in money. They also usually don’t allow you to see results right away, but over time, their effectiveness grows, ultimately leading to a higher long-term Return on investment and a better capacity to sustain themselves.
52)Define Off-Off SEO?
Answer: Off-offs marks techniques that can be used to improve the position of a website in the SERPs. This is related to advertising activities such as social media outside of the borders of any web page to increase the search website and its search ranking.
53)What is the long tail?
A long-term word is a keyword phrase or phrases containing 4+ words that make the search results (SERPs) more specific. For example: long-tail keywords contain 4+ words. Long-tail keywords get low search traffic, but it is easy to rank compared to the single word key.
54)Explain how does a Google closeout work?
Answer: Every month sale gets run billions of times, and the outcome are with the end goal that clients discover advertisements that are significant to what they are searching for. The web index forms the solicitation and runs the sale that decides the promotion positions and every publicist CPC.
55)Explain what is Google Quality Score?
Answer: Google’s quality score decides how valuable and applicable your promotion is to the client, in light of on your advertisement’s CTR, nature of your greeting page and catchphrase importance. Higher quality score catchphrases will set aside your cash and acquire better advertisement positioning.
56)Explain what is transformation analyser in AdWords?
Answer: Change Optimizer is an instrument utilized by Google AdWords for offer control and chooses which taps on the promotion will be profitable. It can assist you with returning most extreme on your speculation.
57)Explain what are the other two alternatives for offering other than C-P-C?
Answer: Other than CPC the other two choices are
CPM (Cost per Impression (Thousand)) and
CPA (Cost Per Acquisition).
58)Rather than improving the web index results, what are different advantages that SEO can offer to web proprietors?
Answer: There are sure immediate, aberrant and concealed advantages the web proprietors can essentially ensure without considering whatever else. It is conceivable to improve the general nature of a site in the event that they are made easy to use which is conceivable through SEO. The site can be made simple to explore through SEO.
It transferring velocity can be supported. Likewise, SEO can help making sites mainstream and accordingly the individuals who post ads on their sites can create more incomes. In addition, the general ease of use of a site can be improved up to an extraordinary degree.
59)What is the best bidding strategy? Why do you prefer it?
Answer: I prefer a Manual bidding strategy because I can control my daily budget to avoid over delivery.
61) What is meant by cloaking?
Answer: It is used in black hat SEO. It is used for creation of two pages of different kinds and the search engine spider is presented with page content.
62) Why we use 301 redirect?
Answer: It is used to report the search engine and web browser that the site or web page has been moved to different location.
63)Do you have experience with collaborative digital marketing campaigns?
This question helps interviewers learn how you work with teams and manage complex projects. When you answer, explain your role, and discuss how you approach teamwork and collaborating with other companies or departments.
Example: “Yes, I have worked on at least a dozen collaborations with other companies and led two campaigns with other departments. In my experience, the most important part of a collaborative digital campaign is agreeing on strategy, roles and objectives during the first meeting. Establishing metrics and timelines is also essential so that everyone involved understands how to meet the goal.”
64)Can you discuss a time when your team did not agree with you and explain how you addressed the issue?
An interviewer might ask this question to assess how you handle conflict and demonstrate leadership. Try outlining the situation before explaining how you responded to the issue while leading your team. Briefly mention what you learned from handling a challenging situation.
Example: “When I led a recent marketing automation campaign, my team disagreed with my strategy. I asked each person to explain their concerns, and as a team, we discussed the pros and cons. Ultimately, we modified my strategy to address the team’s concerns and carried out a successful campaign, which helped me learn how valuable respect is to improving teamwork.”
65)What makes you a good candidate for this position?
Hiring managers often ask this question to find out more about your qualifications, motivations and values. You can begin by reiterating your prior experience and key qualifications before highlighting aspects such as values and goals you share with the organization.
Example: “I have a bachelor’s degree in marketing, and I have five years of experience managing social media accounts and running paid search advertising campaigns. I have led digital marketing teams for three years, and my leadership skills have contributed to a 20% increase in revenue for my current organization. I am confident that my skills, experience and ambition would be a benefit to your organization, especially given your goal to grow revenue by 25% next year.”
66)How can the ranking of a Website be increased in Digital Marketing?
This is the frequently asked Digital Marketing Interview Questions in an interview. There are different forms of methodologies available over the internet to increase the ranking of a website over Search Engine Results by publishing only relevant and concise information, updating and maintaining the content regularly, using alt tags, preventing website page errors, high-quality content, high scalability, and availability and distributed server publishing for complex web pages.
67)What are the different kinds of Digital Marketing tools available?
The different kinds of Digital Marketing tools available over the internet are Peek, Google Analytics, MailChimp, BuzzSumo, Trello, HubSpot, Hoot Suite, Follower Wonk, Crazy Egg, etc., which all are available and used to help the smaller businesses like even start-ups to encourage the SEO technology implementation into their business websites to rank the web pages on the Search Engine results etc. and to analyse the existing customers base to understand the likes and interests of customers in order maintain the future customers and businesses.
68)How Social Networking media play an important role in Digital Marketing?
Digital Marketing over Social Media networking sites is also called Social Media Marketing where the greatest number of customers or users can be targeted to the advertisements over the Social Media Sites. This is another best form of Digital available in the digital world which is easier to grab the attention of customers where more users are available over Social Media sites most of the time.
69)What do you mean by responsive website?
It refers to a site created using responsive web design (RWD) which is fast and compatible with multiple devices and browsers.
70)what is Google Ad words Remarketing?
A form of online advertising that enable sites to show targeted ads to users who have already visited their sites.
71)What attracted you to Digital Marketing industry?
Ans: Be honest here.
Answer why you applied for this job in the first place? Did the industry’s reputation attract you? Or the high-paying jobs in Digital Marketing industry? Talk about the potential that you see in Digital Marketing in both near and long-term future. This would also help you showcase that you’re well read and updated about your chosen field.
By asking this question, the interviewer wants to know your commitment to the industry and see what makes you the best pick among all the candidates available. Therefore, it is important that you show full commitment and enthusiasm for the industry.
72)How do you stay updated with news and latest Digital Marketing trends?
Ans: This question is asked quite often. Since Digital Marketing is a dynamic field, it is important to stay updated with the blogs, books, webinars, and podcasts to go for. Some of the popular resources to stay updated on Digital Marketing are websites like Mashable, blog by WordStream, Social Media Examiner, The Neil Patel Blog etc.
You must already be aware of these sources and if you’re not, spend some time on these and be aware of what these are. So that you don’t end up saying something that you are fully aware of, as a follow-up question can get you in trouble.
73)Do you know who invented or discovered WWW?
Ans: Sir Tim Berners-Lee came up with the world wide web (WWW). Sir Tim did a great thing by giving it for FREE without any patents, any royalties in 1994. And further at the end of 90’s it just exploded and around 60 million people were just using it and over 2005 the uses of the internet were around billions. And now at the end of 2010, the uses of the internet touched around 2 billion people. Today at the present time around 3 billion people are using the internet and it’s just phenomenal.
74)List the advantages of Digital Marketing?
Easy to measure
High conversion rates
75) Which country has a maximum number of internet users?
Ans: China has the maximum number of internet users. Around 649 million people are using the internet in this country which covers 19 % of the total population of the world.
77) What steps should be taken if your ad gets disapproved?
If your ad gets disapproved, analyze the reason for disapproval. Solve the issue. You have to wait for the approval status after editing.
78)What qualities should an effective PPC contain?
The effective qualities are,
PPC is iterative. So the keyword list needs to be growing and adapting.
List out the targeted keywords.
Apart from the most essential keywords, it should cover the “long tail of search.”
79)What are Search Engines?
Search engines find the accurate and relevant information through World Wide Web. Some popular search engines are,
80) What are some techniques of Black Hat SEO?
Some techniques of Black Hat SEO are,
- Keyword Stuffing
- Doorway page
- Link Farming
- Hidden Text etc.
81)What do you mean by Spider?
Most of the search engines use programs called spiders to index websites. Spiders follow hyperlinks and collect textual and meta information for search engine databases. It may rate the content being indexed to help the search engine determine relevancy levels to a search.
82) How should you decrease the loading time of a website?
The following ensures reduction is the loading time of a website,
- Use external style sheets
- Use fewer images
- Optimize images and reduce the file size without affecting the quality of the image
- Use CSS sprites to reduce HTTP request etc.
83). What is robots.txt?
Robots.txt is a text file which is used to provide instructions to the search engine crawlers. The instruction is on the indexing and caching of a web page, domain, directory or a file of a website.
84) How would you use LinkedIn for marketing?
LinkedIn has over 467 million users. It is an excellent place to share our credentials with the world. It’s the ideal place to communicate with your audience online. Through LinkedIn Groups you can answer questions and participate in discussions. Besides, you can exhibit your industrial leadership.
85)Is YouTube important for marketing?
Videos are becoming important in the world of social media marketing. YouTube gets over 4 billion views per day. Promote your brand image with the help of videos. This enables the customers to have a better picture of your business.
86)Can you tell us how can you boost Facebook reach?
- To increase reach on Facebook are:
Buy some ads
- Regular content posting
- Reach out through influencers
- Improve your Facebook EdgeRank
- Stop using 3rd party tools
- Keep building your own Website and Email list.
87) Define Crawling?
Web crawling is a script or program that “crawls” the web, tracing all valid links and indexing the pages. This allows the pages to be displayed in search engine results pages(SERPs). For instance, Google is continually sending out “spiders” or “bots” which is a search engine’s automatic navigator to find which websites contain the most relevant information related to specific keywords.
As crawlers like Google Bots and spiders likewise go through other connected pages on sites, organizations build sitemaps for better navigation.
88)What is a Domain?
A domain name is used to find and identify computers on the Internet. It is simply a part of the network address and serves as a descriptor for websites. It also incorporates website addresses, email addresses, and addresses of Internet Protocols, for example, FTP, IRC, SSH. The domain names are set by the procedures and rules of the Domain Name System (DNS).
89)What is SERP?
Search engine results pages(SERPs) are web pages served to users when they search for something online using a search engine, such as Google. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. Apart from showing a list of results, the page also contains other results such as advertisements.
90)What is paid search?
In SEO, paid search is a type of contextual advertising where website owners pay a fee to have their site displayed in top search engine result pages. Paid results show up in SERPs when some user enters a search query with those keywords.
91)What is a No-Follow link?
A nofollow link is an HTML attribute value utilized to command search engines bots that a hyperlink should not impact the link target’s ranking in the search engine’s index. Because, it is exactly the opposite of a Dofollow link, and the Robots cannot follow these links.
Example of a nofollow link attributes:
<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>
92)What is 404 error?
The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the web server.
93)Define XML Sitemap?
It is an XML file that is full of your individual webpage’s URLs. It’s like an archive of every webpage on your website. This file should be easily discoverable on your site for search engine crawlers to stumble upon it. When it comes to improving your rankings, an XML sitemap can be a perfect partner. It also helps Google and other leading search engines to understand your site structure while crawling it.
94)What is the difference between Remarketing in AdWords and Remarketing on Facebook?
Remarketing in AdWords is a process by which you can show targeted to those users who in the past visited your website. It might be possible, that they visited your website but did not take your desired action (like purchase or some subscription) for some reason. But with Remarketing you can show them ads to reinforce that same desired action. Google AdWords shows retargeted ads to users while they are browsing different websites, and even YouTube videos, which fall under Google Display network.
Remarketing on Facebook uses a similar concept as in AdWords. The only difference is that the remarketing ads are shown to targeted users within the framework of Facebook only and not outside on any other website.
95)What is your approach to planning the Marketing Budget?
If you already have a certain approach towards budgeting for your marketing expenses you may share that.
If not, then you may tell them following standard approach:
- Set up your annual, quarterly and monthly goals
- Define the tactics which you will use to achieve these goals
- Outline different campaigns which you will launch during this period
- Decide the total budget and allocate it to different digital marketing areas to execute the respective campaigns and tactics
- Measure the ROI on monthly, quarterly and annual basis analyze your performance.
96)Do you know about our Competitors? How are we performing compared to them as far as Digital Marketing is concerned?
Before you go for the interview, make a list of their competitors. List down all the digital channels which they are using to promote themselves. Jot down the numbers, their tactics, content and posting frequency etc., and compare the same with your hiring company’s numbers.
Analyze what are the strengths and weaknesses of your hiring company on digital channels compared to your competitors and tell the same during the interview. Try to be as objective as you can while you answer this question.
97)Which is more important between ‘Reach’ and ‘Engagement’ on Social Media?
Ideally both are important but while comparing both, Engagement will have a slighter edge as even if your reach is low but if you engage (conversations, comments, replies) your limited audience well on social media, that will give you favourable results compared to if you have large reach, but you do not engage at all.
98) What has been your most successful campaign in the past?
This Online marketing interview question is an opportunity for you to showcase your past experience in the digital marketing field. Give an example of a campaign that you handled most efficiently. Describe how you measured the success of the campaign and how you used various metrics to improve the campaign along the way. The answer to this question will help in creating the impression that you not only possess theoretical knowledge of this field but also have hands-on experience in developing and monitoring digital marketing strategies.
99) Do you have any ideas for improving our website ranking?
This Online marketing interview question intends to judge whether you have done some research about the company and put a thought on the role that you are applying for. It shows your interest in the position of a particular company. If you have some ideas on what can work well for the company go ahead and articulate it in the best possible way. Give some ideas on how the user experience can be enhanced that will help boost conversion rates. Pick a specific strategy like SEO and brief how that can benefit the business.
100) Do you know about the concept of PPC and the models for designing PPC campaigns?
PPC means Pay per click. It is an advertising system, where the marketer uses the space of an advertising platform to place an ad. The advertiser pays the owner of the platform whenever a visitor clicks on the ad. One can go in for a flat rate PPC, where a specific amount is paid any time the ad is clicked. The publisher may have different rates for different positions on the website. In a bid-based model, the advertiser competes with others by placing a bid. He specifies a budget and accordingly his ad is given a rank.
101)What is WordPress?
WordPress is an online open source website creation tool also known as CMS – content management system. It is based on PHP and MySQL.
As of April 2018, it is the most popular website management system in the world.
102)When is WordPress released?
WordPress was released in 2003 with the latest version being WordPress 4.9.7 released on July 5, 2018.
103)What Do You Need to Run WordPress?
When talking about WordPress interview questions and answers for experienced, as well as WordPress interviews questions and answers for freshers, one that often comes up is what the requirements to run WordPress are.
Here is what is recommended:
- PHP version 7.2 or greater
- MySQL version 5.6 or greater OR MariaDB version 10.0 or greater
- HTTPS support
- Apache or Nginx are recommended for running WordPress, but any server that supports PHP and MySQL will do
104)What are some of WordPress’ Features?
Another one of the most popular WordPress questions is about the features WordPress offers. Here are some of the most important ones:
- Simplicity – it’s quick and easy to use
- Flexibility – you can create everything from blogs to business websites
- Publishing Tools – you can easily manage your content
- Media Management – quick and easy image upload
- Numerous Plugins
105)What are WordPress Plugins?
WordPress offers a huge variety of plugins for maximum flexibility when it comes to creating a website.
You can add spam protection, social networking, complex galleries, calendars, forums, and hundreds of other plugins and features.
106)WordPress.com vs WordPress.org – What is the Difference?
The difference is the host. With WordPress.org – you host your own website; with WordPress.com – they host it for you.
107)Where is the WordPress content stored?
All WordPress content is stored in the MySQL database on Server.
108)Posts and Pages – What is the Difference?
Pages are static, they are not listed by date, and they don’t use tags or categories. They are permanent and timeless (unless you delete them).
Posts are entries listed in reverse chronological order (the latest appears first). The exception is sticky posts that you can create if you want them to appear at the top.
109)What are Hooks in WordPress?
Hooks are functions that can be applied to a Filter or an Action in WP and they allow you to, with modifying areas in a theme or plugin without modifying the original file.
Depending on whether you apply them to a Filter or to an Action, they are called action hooks and filter hooks.
110)How Does Debug in WordPress Work?
Let’s take a look at WordPress question and answer about debugging. First of all, we need to know that Debugging PHP code is part of any project and the debug system in WordPress is quite simple.
WP_DEBUG is a PHP constant that can be used to enable the debug mode throughout WordPress at any time. By default, it is assumed to be false so you need to set it to true in the wp-config.php file.
111)What are WordPress Taxonomies?
The simplest way to describe a taxonomy when speaking about WordPress technical interview questions is by saying that it is a way to group things together.
Default taxonomies in WordPress are Category, Tag, Link Category, Post Formats.
However, you don’t have to limit yourself to default taxonomies; you are free to create custom ones as well.
112)Is a Website on WordPress safe?
Yes, your website is safe on WordPress but you should keep your WordPress up to date to avoid hacking.
113)What Types of Websites on WP – Are there Limitations?
No, there aren’t any limitations when it comes to the type of websites WordPress supports. From e-commerce sites to photography portfolios, you can create basically any site you want.
114)Is Blog a Must on WP?
One of the WordPress developer interview questions is whether or not it is necessary to have a blog to be able to use WordPress. After all, WordPress was originally a blogging software.
However, the answer is no – a blog is not a must on WordPress although having a blog is a plus for SEO.
115)Is WordPress Good for SEO?
One of the very useful WordPress features is its inbuilt SEO search engine as well as additional plugins that are great for SEO and ranking on search engines.
116)What Are Custom Fields in WordPress?
Custom fields in WordPress can be assigned to a post for extra information. It is basically meta-data to include bits of information such as… Well, whatever you can think of. Here are some examples of custom fields:
Weather: Drizzle and Moderate Breeze
Currently reading: To Kill a Mockingbird
Favorite color: Green
117)How Can I Develop a WordPress Plugin?
One of WordPress interview questions for experienced is how to develop a WordPress plugin.
Here are the basic steps:
- You need to come up with a unique name, create the plugin folder with a subfolder for PHP files, create the main plugin file, create functions for activation and deactivation, create an uninstall script and readme.txt file.
118)What are the Template Tags?
Template tags are used within the Templates to customize your blog. The common types of tags are:
- General Tags
- Author Tags
- Bookmark Tags
- Category Tags
- Comment Tags
- Link Tags
- Post Tags
- Post-Thumbnail Tags
- Navigation Menu Tags
119)What Should You Do if Your WP Website Gets Hacked?
There are 4 basic steps you should follow in the case your WP website is hacked.
First, you should install a security plugin, for example, WP security. You should also re-install the latest WordPress version, change your passwords and user-ids for all users, and check if all of your plugins and themes are up to date.
120)Is WordPress.com More Secure than WordPress.org? Why?
Since the themes are limited on WordPress.com and installing plugins is not allowed, WordPress.com is considered more secure than Wordress.org.
121)Can Deactivated Plugins Slow Down a WP Website?
One of the common WordPress interview questions for freshers is whether or not can the deactivated plugins slow down a WP site – and the answer is no.
WordPress will only load the active plugins and if there are any deactivated plugins preset, it will be the same as if they weren’t there.
122)When Should You Not Recommend WordPress to a Client?
You should not recommend WordPress to a client if they are working on a non-CMS base project; if they want complex or innovative e-commerce; in case of enterprise intranet solution; if the site requires custom scripting solutions.
123)How to Choose a Theme in wordpress?
This is one of the more individual interview questions on WordPress and there is no single right answer. However, no matter the theme you choose, you should probably pick one without the restrictions in the number of pages, plugins, and a static homepage.
One such reliable and multipurpose WordPress theme is Uncode. This flexible pixel-perfect theme easily adapts to the user’s needs, whatever it may be – a portfolio, a business-oriented website, a creative website and many more. Uncode provides users with a myriad of tools to help design pages in no time. Some of the unique features, such as asymmetrical layouts and bold typography are what the Uncode is popular for.
124)What is a Child Theme?
There is a child theme and a parent theme. A parent theme is the main theme while a child theme is its extension.
125)How would you explain SEO to a beginner?
Ans. SEO (Search Engine Optimization) is a form of digital marketing where you optimize a website so that Google decides that website gives the best value to searchers and positions the page at the top of the search engine results.
It’s achieved through technical and structural changes to the website, by writing content so Google understands what the page is about and also by the type and number of websites that link to it.
126)Who are the founders of Google?
Ans. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California.
127)What do we mean by a top level domain?
Ans. Top-level domain (TLD) is the last segment of the domain name. Most commonly “.com”. They are normally either generic, such as “.com” and “.net” or they are location specific, such as “.co.uk” (UK)or “.es” (Spain).
128)What gets ranked in Google?
Ans. Sometimes a trick question. Most people would think and say it’s websites but it’s actually individual web pages that get ranked, but, that said, the domain as a whole plays a role in determining which page gets ranked.
Make sure to distinguish this during your seo interview.
129)What is an organic search result?
Ans. These are the unpaid search results displayed by Google in response to a query by a searcher. Known as the SERPs (Search Engine Results Page). You’ll find them just under the paid results at the top of the page.
130)What does URL stand for?
Ans. URL stands for Uniform Resource Locator (sometimes known as just ‘Universal)
131)What is a Do-Follow link?
Ans. This is a standard hyperlink. When Google finds this link it will follow it and it will pass authority and trust from one domain to another.
132)What’s the difference between do-follow and no follow backlinks?
Ans. A do-follow link is a standard hyperlink that Google will follow and add to the overall graph of the web.
Most importantly, for SEO, they pay “link juice” from one page to another.
However, a no-follow link is structured so that Google ignores the link and will not pass any link juice of SEO value from one page to another.
133)What is a Search Engine Submission?
Ans. Using Google’s Search Console you can submit your website to Google’s Search Engine. You can do this with other search engines also.
The search engine will crawl the site and index it. You can’t do any SEO until a website is submitted and indexed by the search engines.
134)How do you submit a website to Google?
Ans. Log in to the Google’s Search Engine, click the red button. You’ll be asked to add the website’s URL in the box. Make sure you enter the full URL and then click the blue button.
135) What is Social Bookmarking?
Ans. Wikipedia best explains what social bookmarking is:
“Social bookmarking is a centralized online service which allows users to add, annotate, edit, and share bookmarks of web documents”
Social bookmarks constitute a link. Most sites offer little value from their links but getting the right type of link from some sites like Reddit definitely has some value.
Social bookmarks also help to speed up indexation.
136)What are social signals?
Ans. Social signals are interactions people have with your web page on social media platforms. The most popular sites being Facebook, Twitter, LinkedIn, Reddit, Medium, etc.
By interactions, we mean signals we are all used to using. Such as likes, dislikes, shares, votes, pins, views, etc.
137)What is Guest posting?
Ans. In SEO, guest posting is a form of link building and content marketing where you contact another webmaster (usually via email) and offer to write for them, and when you do, add a contextual link back to your website/blog. This “agreement” could be for free or you might be asked to pay a small admin fee. Some sites will even create the content for you, for a fee.
138)What data can you get from using Ahrefs?
Ans. You can get pretty much everything. Most people use Ahrefs for their main page/site overview that allows you to see which keywords and pages are ranking, backlinks, referring domains and anchor profile.
Pretty much everything.
Additionally, they have content and keyword explorer tools and a rank tracker. They also recently launched a technical auditing tool.
139)What information can you get from using Screaming Frog?
Ans. Screaming Frog has plenty of features. The most crucial are:
- Find broken links
- Audit Redirects
- Analyze Page Titles, Title Tags & Meta Data
- Discover Duplicate Content
- Extract Data with XPath
- Review Robots & Directives
- Generate XML Sitemaps
- Integrate with Google Analytics
140)What data can you get using Google Analytics?
Ans. It’s a pretty comprehensive list, but it includes:
- Users On Your Site Right Now
- What Cities And Countries Your Users Are Visiting From
- Finding Out What Devices Your Audience Uses
- Audience Interests
- Channels That Drive The Most Traffic
- Which Pages Are Popular
- How Fast Your Website Loads
- Conversion Rate
- Top Selling Products
141) What are LSI keywords?
Ans. It stands for Latent Semantic Indexing Keywords and essentially they are the words related to the keyword you are trying to rank for. They should be included on the page to help increase keyword relevancy.
142) What is Canonical URL?
Ans. A canonical tag, also known as a “rel canonical” is a way of letting search engines know which specific URL is the master page. This is necessary if you have multiple variations of the same page on the site.
By using a canonical tag, you can prevent potential “duplicate” content problems.
143)What are doorway pages?
Ans. Doorways pages are pages that are usually found before the main page. They will be optimized for specific keywords which they targeting. Often they are designed to be clicked through or are set to automatically redirect to another page.
Because they are usually designed for search engines rather than users, they are normally pretty unattractive.
144)What makes a piece of social media content successful?
A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.
145)How do you use social media as a tool for customer service?
This is an opportunity for the professional to demonstrate both their strategic thinking as well as their judgment and soft skills. A good social media specialist should be able to work with your CS team to make sure that they’re providing support that’s helpful and on-brand, and also recognize when it’s better to take the conversation off social media.
146)What tools do you use to manage your channels?
Good social media managers won’t just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.
147)How do you deal with negative comments or a brand reputation crisis?
The way they define ‘crisis’ can tell you a lot about how much experience they have. If they haven’t had a real social media crisis in their own experience, they should at least be familiar with some famous brand reputation blunders. Dealing with negative comments or reviews properly is vital to this position, ask for examples.
148)Can you describe your biggest social media failure?
Everyone has failures, some more than others. Of course, what you really want to know, is how they dealt with it. Gain insight into their coping skills and how they deal with negatives by listening to how the issue was resolved. Pay attention to what they did (or didn’t do) to ensure that the failure wouldn’t happen again.
149)Do you have your own blog or do you regularly publish content on your own social media platforms?
This will show you how well-balanced they are across all aspects of the position, and also what kind of content creator they are. It’s perfectly fine to outsource content, but then they should have a good grasp of creative writing, design and good SEO practices. If not, how will they be able to assess the quality of the outsourced material?
150). What is the most important thing a social media manager should be doing?
This helps you understand what they think social media marketing is and how it should be done. The best answer will be a version of ‘listening to’ or ‘monitoring’ your audience and your competitors. The old saying about two ears and one mouth is especially relevant in social media management.
151)How does customer service fit into your strategy?
Providing customer service on social media is becoming increasingly more important for businesses with an active online presence. Offering support and posting on social media are two different parts of social media management. Each requires a different approach and seldom, a separate channel. First, they should recognise this fact. Secondly, they should know how to approach each type of conversation – an endorsement, mention or complaint.
152)Why social media is so popular?
Ans: Social media is so popular because there are multiple reasons people around the world use social media. Primary reasons are:
- It gives the possibility to stay connected with friends and family.
- It gives the opportunity to find and connect with new people.
- Social networking sites are free, and they implement various algorithms to find the type of content users might like and display similar type of content on their feed section.
- People use social media sites like Twitter to stay updated & connect with the brands they like.
- People use sites like LinkedIn for professional networking.
- Looking at beautiful visuals from people all over the place, share their photos with the help of sites like Instagram
- To learn new things, to kill time with the help of video entertainment.
- According to GlobalWebIndex,54% of social browsers use social media to research products.
153)List down some of the popular social media tools.
Ans: Following are the top social media tools to use:
- Social Clout: Social clout is a social media analytics tool which helps advertisers to track engagement and ROI.
- OptinMonster:OptinMonster lets the advertiser engage with visitors at the perfect moment.
- Audiense:Audiense is a social tool let’s you find new target audiences and categorize them.
- Tweepi:Tweepi helps you find relevant users interested in the topic of yours. You can engage with the users, following them and eventually make them follow you.
- Socedo:Socedo finds people who come under your buyer persona radius. After you find your audience, you can segregate them into multiple divisions, so you can promote content accordingly.
- Socialbakers:Socialbakers is a set of tools to help you make decisions based on your followers. It lets you measure the performances against your social competitors.
- ZeroFOX:ZeroFOX is a tool that helps companies to be safe against hackers.
- Followerwonk:Followerwork helps you optimize your audience. It recommends you the people to follow.
- CrowdBooster:This tool gets real-time data. You can then make reports with your KPI.
154) Do you need a website to make money with Affiliate marketing
No, website is not required to make money with Affiliate marketing, but it is beneficial if you make a website because website makes it easy you have a constant pages always there with your links, so if somebody lands on your page and then click on one of your links then they potentially make money for you by buying a product or service
155)What is affiliate scrubbing/shaving, and what do you know about it
Affiliate scrubbing is a situation where an advertiser (not the network) scrubs out bad leads and you do not get paid for them. This is happening on a majority of the advertiser pages. This could be as simple as scrubbing someone from another country when the advertiser is only asking for US-based leads or as complicated as the lead having bogus information such as a fake email address (e.g. firstname.lastname@example.org).
At another hand, Affiliate shaving is something when an affiliate network shaves lead from your leads. So maybe one in 100 of your leads does not get counted. The network still gets paid from the advertiser for this but you will never see anything. There are times when shaving is intentional (and some networks have been proven to shave) and sometimes when it is unintentional. Either way, it can be prevented by simply split testing the offer across multiple affiliate networks if possible.
156)How do you build long-lasting relationships with affiliate partners?
With this question, the employer really wants to hear about your people skills – and how you great you are at building relationships – because really, this is what affiliate marketing is all about. With this answer, try and pick out one or two affiliate partners that you’ve had strong relationships with before – and think about why these relationships were so effective. Was it because you understood their strengths and weaknesses and formed a strategy around this? Or was it because you had a really honest relationship with them? Or was it maybe because you worked closely with them over an extended period of time to ensure the relationship was as effective as possible?
With this question, it’s important to remember that there are no ‘right’ or ‘wrong’ answers. They’re looking for your opinion on relationship building – and they’re interested to hear about how you approach working with affiliate partners – so be honest. Talk about your own experiences – and what methods and approaches you’ve found work well in the past.
157)What trends do you think we can expect to see in the affiliate marketing industry in the next 1-2 years?
With this last question, the employer is looking for your insight into the industry – and they’re obviously keen to hear your thoughts on where the industry might be headed. This one is a pretty common question across all industries, so if you have no idea, you need to swot up before the interview. Have a look at popular blogs in the industry and the kind of things they’re discussing right now – then, along with your own experience and knowledge, think about how these things might develop and change within the next few years.
When answering this question, there aren’t necessarily any ‘right’ or ‘wrong’ answers, however, in order to be taken seriously, you’ll need to have some facts or things to reference in order to back up your suggestions.
158)And how would you suggest we improve our current affiliate marketing efforts?
This question obviously leads nicely on from the last question – and, with this one, they’re looking for you to show off your expertise and knowledge. What’s more, they’re also looking for a bit of an insight into what you would bring to the role – so it’s time to show off… but not too much! When answering this question, try to focus on one or two main suggestions – and briefly talk through what these improvement suggestions are, what effect you think they might have and why – the more experience you can mention which backs up your ideas, the more weight your suggestions might hold.
With this answer, it’s important not to go into too much detail. Why? Because you don’t want to give all your secrets away – you just want to pique their interest – so they’ll want to invite you back for a second interview or even give you the job!
159)Is Affiliate Marketing And Referral Marketing One And The Same?
Affiliate Marketing and Referral Marketing are often considered same. But there is a slight difference between the two.
Both use an affiliate website or a third person to make sales. In Affiliate marketing, the money you make motivates you to drives sales whereas personal relations and trust are the motivational factors that drive sales in referral marketing.
160)What Are the Important Tools That an Affiliate Marketer Should Use?
Now there many tools that an affiliate marketer can use and every tool have a different role to play. As an affiliate marketer one cannot afford to buy all the tools but some of the important ones are:
- Google Keyword Planner – In order to develop good and engaging content for your readers you need to target the right keyword. Google Keyword Planner helps you to find the relevant keyword for your affiliate business.
- Ahrefs – This tool provides a good competitor analysis. It tells you how much traffic a competitor website is getting for a particular keyword. It also helps you in backlink research along with the content you should publish for your target audience.
- SEMRush – This tool helps you find the powerful keywords for your posts and identify advertising opportunities. It also lets you understand what’s working for you and your competitor as well.
- Google Search Console – Google Search Console helps you to check the performance of your site. It tells you if your site is mobile friendly, it helps to highlight the data and also you can check if Google has any problem accessing your site.
- Instapage – Instapage helps you create good quality landing pages as per your requirement within a few minutes.
- Buzzsumo – Buzzsumo is a planning tool which helps in content marketing research and lets you develop smart content strategies.
161)What Are the Shortcomings of Affiliate Marketing for The Business?
While Affiliate marketing provides advantages such as steady income, larger coverage, etc, there are certain shortcomings.
Some of them are as follows:
- Fraudulent: A marketer should carefully choose its affiliate partner as there are many fraudulent programs out there.
- No control: If you want to make changes in the pattern or you have some idea, you have to depend on your affiliate partners as you do not have control on the marketing programs.
- No customer base: As the customers are connected to the affiliate partner you do not have a customer base of your own. A repeat purchase will be done from the affiliate partner’s website.
- Affects Brand Image: The affiliate partners may market the product in an undesirable way which can negatively impact the brand image of your product or service.
- Competitive: This marketing channel is quite competitive as there are many affiliates who offer the same kind of services.
- No Revenue Guarantee: Here the traffic does not guarantee you good payment. The traffic must be converted into sales which can help you make some money. And the reasons for lack of conversion could be numerous, even out of your control.
162)What is the need of E-mail marketing in this era of social media?
There are numerous social media platforms accessible, yet email marketing gives numerous different advantages over social media marketing. A portion of the benefits are
Drawbacks of Social media: It’s a bit much that your targeted audience is available on a social networking platform. Ninety-four percent of web customers use email, so there are more odds of individuals seeing your email when compared to the social networking page.
Customization: Through social media platforms it is beyond the realm of imagination to expect to send customized messages while you can do this in the email. It offers a unique touch which expands the odds of change.
Target Audience: By mailing, you can contact the right target group of onlookers as you can segment them according to their age, pay, likes, and so forth.
Reporting and Analytics: You can know the open rate, bounce rate, conversions, click-through rates which the email offers for detailing and examination.
Opt-In email: This is the email which is sent to the recipient with his/her authorization. Here the answer or change rate is higher, and it demonstrates that you value the recipient’s privacy.
163)How Many Emails Should I Send To My Customers?
Sending messages two-three times each month will leave enough time in the middle of messages that will prevent you from being irritation and enable you to focus on your potential client according to their benefit though, picking four times each month would offer you week after week consistency.
You can likewise build the recurrence of sending messages however you should have a tight check over open and withdraw rates. You ought to be set up to diminish your mail sending recurrence if you watch a decrease in your engagement.
164)What is the best time to send e-mails?
The most general answer to such tricky Email Marketing Interview Questions is early mornings and weekends. Note that those days and times are responsible for most numbers of unsubscribes and bounce as well.
Therefore, to be on the safe side, try Wednesday afternoons. Or else, try using different days and times to find out the time that works best for your target audience as every person, email lists and recipients vary.
165)What is the difference between hard and soft bounce email?
An email bounce occurs when the email cannot be delivered to the email address you intended to send it to.
Hard Bounce: Hard bounce is an email message with a permanent delivery failure. It could be due to an incorrect or invalid email address, old domain, etc.
Soft Bounce: Soft bounce is an email with a temporary delivery failure. This could be due to a temporary problem with the recipients’ server like a full mailbox, typed incorrect email address, etc.
166)What is an e-mail header?
An email consists of three essential components:
Envelope: Internal process by which the email is enrooted
Main Body: Text Contents
The first part of an email message is called an e-mail header. It contains information like the subject of the email, the sender, the date, which are compulsory. The optional headers are Subject and CC which are very commonly used. When the email is forwarded the date, time, subject become one of the headers with the body of the email.
167)What are the metrics used to measure the success of an e-mail campaign?
The choice of metrics here would depend upon the goals of the campaign. Other than those, the commonly used metrics to measure the success of a campaign are
- Open Rate
- Click Rate
- Subscription Rate
- Reply Rate
- CTR ( Click through Rate)
- Increase in website traffic
- Increase in referral business
168)How can you Grow Email Subscriber List?
The accomplishment of email advertising is straightforwardly corresponding to the email list that you make which is the reason growing an email endorser list is such an essential inquiry question for email showcasing. The absolute best methods to develop Email Subscriber List is-
Making wonderful email content
Empowering your present email supporters of the offer and forward your messages
Revitalize an old email list with a selecting campaign.
Make another lead gen offer — like a free eBook or whitepaper — and expect guests to give their email delivered to download it
Utilize your Social Media Page to advance distinctive offers
Connection to offers that catch email information exchanges all through your site
Gather email addresses at disconnected occasions like public exhibitions and import them into your database, and so forth
169)What are the different types of Email Marketing Campaigns?
Below given are the four types of email marketing campaigns that are essential. So, let’s get into the details-
Newsletter- It can be defined as a regularly distributed email campaign that updates your target customers about one main topic. When you wish to stay in touch with your regular customers, newsletters are the best option to use as they’re quite good at driving back the traffic to your site.
Marketing Offer: When you wish to drive direct responses, marketing offers are the best. Marketing offers are good at displaying your latest stocks and convincing the target audience to make a purchase. Marketing Offer email campaigns are the best fit if your campaign offers a discount or any special promotion of your products or services as it includes a direct CTA for people to click-through to your site.
Announcement: Announcement Mails are used to announce a new product, feature, or service. They’re useful in keeping your customers updated about your new launches.
Event Invitation: Event Invitation should be used for enhancing awareness of your event. These emails are sent to encourage your existing and potential customer to attend an event.
170)What are the top 5 pointers in an email checklist?
The purpose of the Email
- Expected Response
- Documents supporting your email should be attached
- Precise subject line with the complete message
- Run a spam check and customize the content accordingly
171)What is conversion rate in PPC?
Conversion rates can be calculated by taking the number of conversions and dividing them by the total ad clicks.
For example: If you get 5 conversion from 100 clicks, so your conversion rate is 5%.
172)“How Long Does It Take for SEO to Work?”
It takes around three months for a well-executed SEO campaign to start paying off. Anyone who tells you they can get SEO results faster than that is usually up to no good.
Pound for pound, SEO is the best way to achieve lasting online visibility and get a steady stream of qualified leads delivered straight to your business.
While there are other methods that may work faster – pay per click advertising is the biggest one – they entail bigger risks. SEO provides major competitive advantages market rivals can’t beat just by coming along with a bigger budget.
173)Is There A Room for Improvement In Our Affiliate Marketing Efforts?
Now with the above query upon getting given them your opinion, the interviewer would wish to know what are you able to do to get higher outcomes out of their program. You will be modern whereas answering this query and what you possibly can usher in together with your expertise of affiliate marketing.
Complete List of Digital Marketing Abbreviations with Meaning
|Abbreviation||Full Form||Short Descriptions|
|API||Application Programming Interface||API is a set of routines, protocols, and tools for building software applications.|
|AS||Article Submissions||Article Submissions is an SEO practice that helps to generate high quality backlinks.|
|ATF||Above the Fold||Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located.|
|B2B||Business-to-Business||It means, transfer of goods, services and products from one business to another business.|
|B2C||Business-to-Consumer||It means, transfer of goods, services and products from one business to consumer.|
|BHS||Black Hat SEO||Using offensive SEO techniques to improve a website rankings is known as BHS.|
|BL||Business Listing||An SEO practice, which helps to connect a business directly with it’s customers.|
|BP||Blog Post/Blog Posting||Updating articles on a website blog or a third party website blog is known as Blog Post.|
|BR||Bounce Rate||The percentage of visitors to a particular website who navigate away from the site after viewing only one page.|
|BTF||Below the Fold||Positioned in the upper (or lower) half of a web page and so visible (or not visible) without scrolling down the page.|
|C2B||Consumer-to-Business||It is a business model in which consumers (individuals) create value and businesses consume that value|
|C2C||Consumer-to-Consumer||It is a platform on which one consumer offers products and services to other consumer for their final use.|
|CAC||Customer Acquisition Cost||A cost on which a customer gets agree to take product/services from any ogranization.|
|CAN SPAM||Controlling the Assault of Non-Solicited Pornography And Marketing||First national standards for the sending of commercial e-mail and requires the Federal Trade Commission to enforce its provisions.|
|CASL||Canadian Anti-Spam Legislation||It is in place to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.|
|CE/CX||Customer Experience||Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.|
|CGI||Common Gateway Interface||It is a standard environment for web servers to interface with executable programs installed on a server that generate web pages dynamically|
|CM||Content Marketing||An approach to deliver/share the Valuable, Relevant and Useful Information on a topic, which can drive potential customers actions|
|CMS||Content Management System||A platform which allows you to publish, edit, enhance and organize content by various manual actions.|
|CoCa||Cost of Customer Acquisition||This is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer.|
|CP||Company Profile||It is a collection of company description, history, past and current performance, online reputation, products and services.|
|CPA||Cost Per Action||It is an online advertising pricing model, where advertiser pay for each specified action – Impression, Click, Form Submission etc.|
|CPC||Cost Per Click||It is the amount of earnings which you get after a person clicks on your ad. The amount can be more or less.|
|CPE||Cost per Engagement||a Cost Per Engagement (CPE) model means advertising impressions are free and advertisers pay only when a user engages with their ad unit.|
|CPL||Cost Per Lead||Here, an advertise pays for an explicit sign-up from a consumer interested in the advertiser’s offer.|
|CPM/CTA||Cost per Thousand||It is the cost to reach thousand people by an ongoing advertisement on outlets or other mediums.|
|CPO||Cost Per Order||It is the dollar amount spent on advertising or marketing in order to end with a sale, which is calculated by the cost of internet advertising divided by the number of orders|
|CPV||Cost Per View||Cost-per-view (CPV) bidding is the default way to set the price you’ll pay for your TrueView video ads (when created with AdWords).|
|CR||Conversion Rate||This is the measurement of the success by a paid marketing campaign, which highlights the number of goals and lead generated from campaign|
|CRM||Customer Relationship Management||Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life-cycle|
|CRO||Conversion Rate Optimization||Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate.|
|CS||Classified Submissions||It is a process to advertise your products and services on websites which allow free or very less charges for the advertisement.|
|CSE||Custom Search Engine||A Custom Search Engine enables Web site authors to host a Web site (or Web) search box and search results on on their site.|
|CSS||Cascading Style Sheet||Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents.|
|CTA||Call-to-Action||A call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.|
|CTA||Content Targeted Advertising||This is a form of advertising, which appears on websites and other media devices. This type of advertising is known as “Targeted Advertising”|
|CTR||Click Through Rate||Click through rate (CTR) A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.|
|DA||Domain Authority||Domain Authority (DA) is a website metric developed by MOZ. It is one of the most important numbers known to SEOs.|
|DC||Data Center||Data Centers are large groups of networked computers servers typically used by organizations for the remote storage, processing, or distribution of large amounts of data|
|DFO||Data Feed Optimization||A fully optimized feed helps when Google determines when and where to show your ads|
|DLR||Deep Link Ratio||It is the number of internal pages which are linked to by highly relevant incoming links from highly relevant established pages.|
|DM||Digital Marketing||Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.|
|DMA||Designated Market Area||Designated Market Area (DMA) are the geographic areas in The United States which are analyzed by the Nielsen Company for the purpose of measuring television viewership and popularity of television channels.|
|DMCA||Digital Millennium Copyright Act||The Digital Millennium Copyright Act (DMCA) is a United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO)|
|DMM||Digital Media Marketing||This is a group of strategies for promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.|
|DMP||Data Management Platform||A data management platform (DMP) is a technology platform used for collecting and managing data, mainly for digital marketing purposes.|
|DNS||Domain Name Servers||Domain Name Servers (DNS) are the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses.|
|DS||Directory Submissions||Directory Submission is the main source to increase backlinks for your website. It provides a service to it’s users to submit their website or blog URL to the best suitable category according to their website’s business.|
|DSP||Demand Side Platform||Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time.|
|ECPC||Enhanced Cost Per Click||It is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website.|
|eCPM||Effective Cost per Thousand||Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site|
|EMD||Exact Match Domain||An exact match domain (or EMD) is a website domain that includes the keywords you’re targeting right in the search results.|
|ESP||E-mail Service Provider||An email service provider (ESP) is a company that offers email marketing or bulk email services.|
|FB||Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online.|
|FM||Forum Posting||Forum posting is an online discussion site where people can ask their queries with each other in the form of messages.|
|G+||Google Plus||It is a social network from Google|
|GA||Google Analytics||Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.|
|GDN||Google Display Network||It is a collection of websites — including specific Google websites like Google Finance, Gmail, Blogger, and YouTube — that show AdWords ads.|
|GHS||Grey Hat SEO||Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat.|
|GP||Guest Posting||Guest posting” means writing and publishing an article on someone else’s website or blog.|
|GUI||Graphical User Interface||This is a visual way of interacting with a computer using items such as windows, icons, and menus, used by most modern operating systems.|
|GWG||Google Webmasters Guidelines||It allows webmasters to check indexing status and optimize visibility of their websites.|
|GWS||Google Web Search||It is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day.|
|GWT||Google Webmasters Tool||It is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.|
|HTML||Hyper Text Markup Language||HTML (Hypertext Markup Language) is the set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page.|
|HTTP||Hyper Text Transfer Protocol||The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems.|
|HTTPs||Hyper Text Transfer Protocol Secure||It is a little-used alternative to the HTTPS protocol for encrypting web communications carried over HTTP.|
|IBL||Inbound Links||An inbound link is a hyperlink back to your site from another Web site|
|IM||Internet Marketing||Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.|
|IMPR||Impressions||An impression is counted each time your ad is shown on a search result page or other site on the Google Network.|
|IP||Internet Protocol||It is a set of rules governing the format of data sent over the Internet or other network.|
|IS||Image Sharing||Image sharing, or photo sharing, is the publishing or transfer of a user’s digital photos online|
|ISP||Internet Service Provider||An Internet Service Provider (ISP) is a company that provides you with access to the Internet, usually for a fee.|
|KPI||Key Performance Indicator||Is is a measurable value that demonstrates how effectively a company is achieving key business objectives.|
|KR||Keyword Research||Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines.|
|KW||Keyword||This is a word which acts as the key to a cipher or code.|
|LB||Link Building||Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website.|
|LBL||Local Business Listing||A local business listing is an online entry that contains your business Name, Address and phone number (NAP) along with other details.|
|LI||LinkedIn is a social networking site designed specifically for the business community.|
|LPO||Landing Page Optimization||It is a part of Internet marketing process called conversion optimization, with the goal of improving the percentage of visitors to the website that become sales leads and customers|
|LSI||Latent Semantic Indexing||It is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.|
|LTK||Long Tail Keyword||Long tail keywords are those three and fourkeyword phrases which are very, very specific to whatever you are selling.|
|MCC||My Client Center||It is a tool of Google which helps to manage multiple AdWords accounts quickly and easily from a single location.|
|MLM||Multi Level Marketing||It is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit.|
|MoM||Month over Month||Month-over-month (MoM) growth shows the change in the value of a specific metric as a percentage of the previous month’s value.|
|MTD||Month to Date||Month-to-date is a period starting at the beginning of the current month and ending at the current date.|
|NAP||Name, Address, Phone Number||NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.|
|NPS||Net Promoter Score||It is a management tool that can be used to gauge the loyalty of a firm’s customer relationships.|
|OBL||Outbound Links||These are the links which are aimed to take you at to an other website/webpage,related to the same topic.|
|ORM||Online Reputation Management||It is a process to improve or restoring your name or your brand’s good standing in the online world.|
|OSE||Open Site Explorer||It is a tool of MOZ, which is used to identify link building opportunities. Research backlinks, identify top pages, view social activity|
|OWBL||One Way Back Link||These are the backlinks coming to your site from a website or blog, which do not get a link back from your website/blog|
|PA||Page Authority||Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.|
|PII||Personal Identifiable Information||Personally identifiable information (PII) is any data that could potentially identify a specific individual|
|PL||Product Listing||A product list includes details about a company’s entire portfolio of products. A product list is intended to organize all of a business’s goods, stock, price, sales history, etc.|
|PPC||Pay Per Click||It is a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.|
|PPP||Pay Per Post||PayPerPost (PPP) is a website which helps content creators such as bloggers find advertisers willing to sponsor specific content.|
|PR||Page Rank||PageRank (PR) is a quality metric, which determine a page’s importance from the values 0 to 10 on the web according to Google.|
|PRS||Press Release Submissions||Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites.|
|Q&A||Question & Answers||Question and answer submissions are a method that includes the task of answering questions posted by clients on different Question and Answer submission platforms or websites.|
|QS||Quality Score||Quality Score is a variable used by Google, Yahoo! (called QualityIndex), and Bing that can influence both the rank and cost per click (CPC) of ads.|
|RFP||Request for Proposal||A request for proposal (RFP) is a solicitation, often made through a bidding process, by an agency or company interested in procurement of a commodity, service or valuable asset, to potential suppliers to submit business proposals.|
|ROI||Return on Investment||Return on investment, or ROI, is the most common profitability ratio.|
|RPM||Revenue per Thousand||Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive.|
|RSS||Really Simple Syndication||It is a format for delivering regularly changing web content to publish frequently updated information: blog entries, news headlines, audio, video.|
|RT||Re-Tweet||It is a re-posting of someone else’s Tweet. Twitter’s Retweet feature helps you and others quickly share that Tweet with all of your followers.|
|RTB||Real Time Building|
|S2S||Server To Server||A computer or device on a network that manages network resources. There are many different types of servers.|
|SAR||Secondary Action Rate|
|SBE||Small Business Enterprise||It is a business that employs a small number of workers and does not have a high volume of sales.|
|SBM||Social Bookmarking||Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.|
|SCV||Single Customer View||A Single Customer View is an aggregated, consistent and holistic representation of the data known by an organisation about its customers.|
|SE||Search Engine||It is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.|
|SEM||Search Engine Marketing||Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.|
|SEO||Search Engine Optimization||It is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.|
|SEP||Search Engine Position||Search engine ranking is the position at which a particular site appears in the results of a search engine query.|
|SERP||Search Engine Result Page||Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher.|
|SLA||Service Level Agreement||A service-level agreement (SLA) is a part of a standardized service contract where a service is formally defined.|
|SM||Social Media||Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.|
|SMO||Soial Media Optimization||Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.|
|SOV||Share of Voice||Share of Voice in Online Advertising is an ad revenue model that focuses on weight or percentage among other advertisers.|
|SSL||Secure Sockets Layer||Secure Sockets Layer, are cryptographic protocols designed to provide communications security over a computer network.|
|SSP||Supply Side Platform|
|STM||Short Tail Keyword||Short tail keywords are search phrases with only one or words.|
|TLD||Top Level Domain||A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.|
|TLP||Top Level Page|
|TR||Trust Rank||It is a link analysis technique described in the paper Combating Web Spam, This technique is used for semi-automatic separation of useful webpages from spam|
|UCD||User Centric Design||User-centred design (UCD) is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process.|
|UGC||User Generate Content||User-generated content (UGC) is defined as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video Etc.|
|UI||User Interface||It is everything designed into an information device with which a human being may interact|
|URL||Uniform Resource Locator||It is a reference (an address) to a resource on the Internet. For the URL http://example.com|
|UV||Unique Visitor||Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.|
|UX||User Experience||It is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use|
|VAST||Video Ad Serving Template|
|vCPM||Viewable Cost Per Thousand|
|VIPS||Visual-block Page Segmentation|
|VOD||Video On Demand||It is a system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide available selection.|
|VP||Video Promotions||A promotional video can be used to tell your customers about your products and services.|
|VPAID||Video Player API||The Player API provides basic methods to control the live stream or recorded video playback, and enables the user to access essential events of the live stream or the played video.|
|W3C||World Wide Web Consortium||The World Wide Web Consortium is the main international standards organization for the World Wide Web|
|WAP||Wireless Application Protocol||Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network.|
|WHS||White Hat SEO||It refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies|
|WP||WordPress||WordPress is a free and open-source content management system based on PHP & MySQL.|
|XHTML||Extensible HyperText Markup Language||eXtensible HyperText Markup Language is part of the family of XML markup languages.|
|XML||Extensible Markup Language||Extensible Markup Language is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.|
|YoY||Year on Year||Year-on-year comparisons are a popular way to evaluate the performance of investments.|
|YTD||Year To Date||Year-to-date is a period, starting from the beginning of the current year and continuing up to the present day.|