Digital Marketing Mastery course in Bangalore

Digital marketing Mastery Course

Digital Marketing Mastery course Provided by is a  mix of many skills a digital marketer need to have apart from digital marketing , we will be covering the must need skills like graphic design and viedo editing which is required for digital marketer in most time of his career or business

Digital Marketing Mastery Course in Bangalore

DIGITAL MARKETING TRAINING
&
CERTIFICATION

WHAT IS DIGITAL MARKETING?

Digital Marketing is an umbrella term for the marketing of products services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

HOW DIGITAL MARKETING HELP YOU ?

Build business

you can build your own business using the latest techniques of digital marketing. It can increase your sales and produce paramount results.

Freelancing

you can start your own blog, or do projects as a content writer, video marketer and earn hefty amount.

Digital marketing agency

you can build a digital marketing agency and earn per hour. Digital marketing has many advantages.

Sketchcareer is a Advanced Digital MArketing Training Insitute that mainly focusses on providing quality training to students & transforming them to high standard professionals.

DIGITAL MARKETING OVERVIEW

• What is Digital Marketing?
• Traditional vs. Digital
• What is SEO (Search Engine Optimization)?
• What is SERP (Search Engine Results Pages)?
• What is SEM (Search Engine Marketing)?
• What is SMO (Social Media Optimization)?
• What is SMM (Social Media Marketing)?
• What is Blogging & Purpose of Blogging?
• What is Ad sense & Aflliates?
• What is Email Marketing?
• What is Mobile Marketing?
• What is Online Reputation Management?

WEBSITE PLANNING AND CREATION

• Understanding internet
  • Different types of website
  • Learning web server and web hosting
  • Uploading the website
  • Site verification
  • Managing control planning
  • Different Qualities of Websites
  • Static & Dynamic Websites
  • Start Designing Websites
  • Purchasing Domain Names
  • Purchasing Web Hosting
  • Connecting Domain & Hosting
  • Domain Control Panels
  • Web Hosting Control Panel

WORDPRESS MODULE

• Introduction to WordPress
  • WordPress.org & WordPress.com
  • How to Setup a Blog on WordPress
  • Setting Up Navigations and Menus
  • WordPress Widgets
  • Post vs. pages
  • Various Themes in WordPress- Premium and free
  • Learning important plugins
  • Setting up website hosting and email hosting
  • WordPress c panel
  • WordPress dashboard analysis
  • Internal Linking in WordPress
  • WordPress site Backup

BLOGGING

• What is Blogging
  • Purpose of Blogging
  • How to Blog
  • Placing ads on your blog
  • Creating blogs with our FREE theme
  • What is Blog Monetization
  • Why to Monetize a Blog
  • Blog Monetization with Google Adsense
  • Blog Monetization with Aflliates

SEARCH ENGINE OPTIMIZATION

• What is SEO
  • What is SERP
  • AHREFS – Website Analysis Tools
  • Backlinks Checker Tools
  • Moz Domain Authority
  • Moz Page Authority
  • Plagiarism Checker Tools
  • Automatic Sitemap Generator
  • SEO Toolbars
  • Google URL Submitter
  • Google Site command
  • Google Cache command
  • Google Link command

1.   On-page optimization:

• Meta tags optimization
  • Canonical tags
  • Optimizing Heading tags
  • Importance of Description tag

2.   Keyword Research with Google Keyword Planner

• What are Keywords and Key phrases
  • Why Keywords are Important in SEO
  • What is Keywords Research
  • Why Keyword Research in Important in SEO
  • What is Google Keyword Planner
  • How to Use Google Keyword Planner
  • Analyzing Keyword Competition
  • Exact, Phrase and Broad Match in Keywords Research
  • Finding Best Keywords for Our Website.

3.   Off page optimization

• Submission of search engine
  • Directory submission
  • Deep linking
  • Inbound links
  • Blog submission
  • Bookmarking
  • Article submission
  • Classified submission
  • Forums
  • Press release submission

• Forums
  • Press release submission
  • Directory links
  • One way link building
  • Two way link building
  • Three way link building
  • Sitemaps
  • XML sitemaps
  • Competitor analysis
  • Copywriting
  • Call to action

CONTENT MARKETING

• What is content marketing?
  • Objective of content marketing
  • How to write effective content?
  • Importance of content in Digital Marketing
  • Creating Fresh and Unique Content
  • Tutorials and Event Based Content Marketing
  • Grammar Checker Tools
  • Duplicate Content Checker Tools
  • Images in Content
  • SEO friendly Content Writing
  • Optimizing content
  • Ways to market your content

GOOGLE ADWORDS (PPC) & GOOGLE CERTIFICATION

• What is Pay Per Click?
  • Benefits of PPC
  • How to set up PPC campaigns?
  • SEM Introduction
  • Understanding Text, Display and Video Based Ads.
  • Sign-Up With Google Adwords
  • How to create PPC campaign
  • How to select Keywords for PPC Campaign
  • Creating ADs for your PPC Campaign
  • How to Manage bids in PPC Campaign
  • Creating Display Ads
  • Creating Text Ads
  • Creating Video Ads
  • Ad Extensions
  • What is Bidding
  • Making Payments in Google Adwords

GOOGLE ADWORDS CERTIFICATIONS

• Google Adwords Exams Theoretical Preparation
  • Sign Up for Google Adwords Certifications

AFFILIATE MARKETING

• Understanding Aflliates Marketing
  • Difference between Adsense and Aflliates
  • How Aflliates Marketing works
  • How to apply for Aflliates
  • Direct and In-Direct Aflliates Marketers
  • How to create coupons in Aflliates Marketing
  • How to Earn money with Aflliates Marketing
  • Applying as an aflliate at Amazon, Flipkart and other major Ecommerce websites
  • Optimizing Aflliates for best performance

GOOGLE ANALYTICS

• Introduction to Web & Google analytics
  • Purpose of analytics in online marketing
  • Setting up an account
  • Why Google Analytics Tool is Important
  • Adding site to GAT
  • Location, Browser, OS and Device tracking through GAT
  • Real time and ofline tracking through GAT
  • USE behavior tracking through GAT
  • Setting up goals
  • Bounce rate causes
  • Reduction of bounce rates
  • Traflc& Conversion overview
  • Social and content analytics
  • Site speed

GOOGLE WEBMASTERS

• Understanding Google Webmaster Tools
  • Importance of Google Webmaster Tools.
  • Setting Up Google Webmaster Tools Account
  • Adding Websites to Google Webmaster Tools
  • Tracking the performance of website in Google Webmaster Tools
  • Tracking clicks, Impressions, site Position and CTR’s
  • Google Manual Penalties
  • Google Automatic Penalties
  • Using Google Link Disavow Tool
  • www and Non www website versions
  • GEO Targeting through GWT
  • Link Analysis through GWT
  • Internal Link Analysis through GWT

GOOGLE TAG MANAGER

• What is google tag manager
• How its works
• What Google Tag Manager is all about
• How to install Google Analytics with the help of GTM
• How to deploy Event Tracking with GTM
• and get further Resources to dive deeper into GTM

SOCIAL MEDIA MARKETING

• What is social media marketing
• understanding social channels
• importance, case studies
• How business use social media
• Social Media Strategy
• SEO for social media
• How to create ads and optimize you social
• media campaigns
• Social Media Management

FACE BOOK &INSTAGRAM MANAGEMENT

• How to create a page on Facebook?
• How to create a Business Account on Instagram
• How to connect Facebook page with Instagram
• How to Promote your business on Facebook and Instagram?
• How to Increase likes for your Facebook page?
• How to Add Facebook Fan Page On Your Website?
• Difference in Facebook profile, page and groups.
• Difference in Instagram Personal account & Business account
• How to Join Groups and Promote your business.

GOOGLE PLUS

• What Google Plus is?
• How to Create Profiles on Google Plus?
• Difference between Individuals and Company Profiles.
• Why to Promote at Google Plus?

TWITTER

• What is Twitter
  • Why Twitter is Important
  • How to Create a Twitter Business Page
  • How Tweet Like Professionals
  • How to Increase Twitter Followers
  • How to Twitter Page for Organic Search

YOU TUBE

• Why You Tube
  • How to Create Videos
  • Understanding Video Marketing
  • Link Building With You Tube

LINKEDIN

• Introduction to LinkedIn
  • How LinkedIn is important
  • Promote through LinkedIn
  • Lead Generation through LinkedIn

EMAIL MARKETING

• What is email marketing?
  • How email works?
  • Setting up email account
  • Creating up lists and web forms
  • What are auto responders
  • Setting up auto responders
  • How to do bulk emailing
  • Various email marketing tools
  • Improving ROI through A/B testing

LEAD GENERATION TOOLS

• What is Lead generation?
• Discussing on Various tools
• Integrating tools with your website
• Discussion and live practices on tools
• Understanding landing pages
• Landing page vs. website
• What is A/B testing?
• How to do A/B testing?
• Converting lead to sales
• Creating lead nurturing strategy

FREELANCING

• Understanding Freelancing
• Freelancing Websites
• Sign Up with Freelancing Sites
• Getting Projects through freelance websites
• Assistance in Resume Preparation Interview question and solutions Mock Interviews
• Google certification Sketch career certification

Image & Video Creation Tools

• Adobe Photoshop
• Adobe illustrator
• Adobe Premiere Pro
• Canva
• Lumen 5
• Snappa
• Quik
• Biteable
• Powtoon
• Animaker
• In short
• and a lot more…

General Topics :

• Fundamentals of design
• Concepts of Graphics & Illustration
• Digital image editing Techniques
• Introduction to design style & vector graphics
• Understanding the design requirements.
• Understanding the target audience.
• Ideate, Research, and visual exploration
• Typography
• Interactive design
• Portfolio preparation
• Instagram & Hashtags
• Facebook Marketing
• Approaching Freelance Projects
• Client Management
• Online Reputation Management

Software Based Topics :

• Understanding the fundamental roles of Photoshop.
• Introduction & Understanding the workspace
• Creating custom workspace
• Understanding and working with layers.
• Working with selection tools.
• Drawing shapes creatively.
• Create, edit and format text and paragraphs.
• Image size & resolution settings
• Color management
• Moving, locking & linking layers
• Merging & Flattening
• Raster VS Vectors
• Applying color fills & Stroke
• Blending options,Contour & Lens effects
• Creating depth effects
• Linking text to objects
• Increasing efficiency with keyboard shortcuts.
• Place multiple images in a document.
• Exporting Files in Various formats (PDF, PSD, JPEG, PNG, TIFF, GIF, etc..)

Our Classroom Exercises include Working with Posters, Logo, Magazine cover, Flyers & Brochures, etc..

Audio editing:

• Echo reduction e Noise Reduction
• Fade in & Fade out

Color correction & Color Grading:

• Color correction vs color grading
• White Balance
• Adding contrast
• Color correction with LUTS

Video effects:

• Special Effects
• Transition Effects

Text & Title:

• Choosing The Right Font e Introduction to Text
• Adding Motion to Title With Keyframes
• Basic Title Animation

Grab freelance projects

• How to write emails to grab freelance
• How to Use Social Media For freelancing
• Different sites for finding Freelance
• 10+ Mind-blowing ideas for client inception for freelancing
• Understanding Color Theory and how to apply it.
• Knowledge of designing a logo, a poster, a brochure, etc..  from concept to completion and how to use the basic concepts of design for advertising purposes.
• Produce a portfolio of work that meets employer and marketplace expectations.
• Students will have Technical & Creative Knowledge.
• Overall, You will master a new skill set.

Certifications in Digital Marketing Training

• Google fundamental certification
• Google Search Certification
• Google Display Certification
• Google Analytics Certification
• Hubspot Certification
• Semrush Certifications
• Institute Certification

Careers in Digital Marketing after Digital Marketing Training Course

• Digital Marketing Manager
• Digital Marketing Specialist
• Digital Marketing Intern
• SEO Executive
• PPC Executive/Expert
• Content Marketing Manager
• Content Writers
• Inbound Marketing Manager
• Social Media Marketing Experts/Specialists
• SEO Executives
• Email Marketer
• Conversion Rate Optimizer
• Copy Writers

Placement Training

• 100% Placement support
• Assistance in Resume Preparation
• Interview question and solutions
• We conduct 2 Mock tests
• Mock Interviews
• Live projects

RAPHIC DESIGNING

Software Used: Duration: 2 month
 Adobe Photoshop CC 2020/ 2021
 Adobe Illustrator CC 2020/2021
 Adobe InDesign CC 2020/2021

Course Outline:
Photoshop
 Software Tools & Panels
 Advanced Selection Techniques
 Masking Options
 Understanding shapes & layer styles
 Title & Text Effects
 Cinematic Titling Techniques
 Color Mode & Color theory
 Blend mode & Brush
 Advertisement Design Techniques
 Creating caricature Design
 Social Media Poster Design
 Digital painting Techniques
Illustrator
 Understanding vector design techniques
 Mastering Pen tool for drawing
 Text logo & Title
 Mandala Art design
 Drawing techniques with Brush, pen & pencil
 Typography
 Professional Logo designing process
 Image tracing & converting into artwork
 Print design techniques
 Design flat sketch for business
 Digital sketching techniques
 Puppet tool & Reshaping
 3D Mock up Ad material

InDesign
 Shape tools & Color palettes
 Understanding master page techniques
 Image placement & Special effect
 Creating interactive e-publication
 animating buttons & navigations
 Portfolio Preparation

Final Projects:
Photoshop
 Create a collate using Pen Tool Technique
 Create a Set Extension using Masking Techniques
 Design a Vector Brochure Layout using Shapes in Photoshop
 Clipping Mask Design with Title
 Create a Cinematic Title
 Create Paint Art using brush tool
 Design Film Poster
 Create Wedding Caricature Design
 Design Social Media Poster
 Create a Digital Paint
 Create Oil Paint Portrait
Illustrator
 Create Clipping Mask
 Vector Art with Pen Tool
 Design a Business Card & a 3 folded Brochure
 Create Mandala Design
 Create a Line Art Portrait
 Design a Typography Poster
 Design a Professional Client logo (Working with a Client)
 Create a Vector Cartoon using Tracing Techniques
 Brochure Designing/ Cover Page Design
 Create Business Flat Sketch
 Create Portrait Digital Sketch
 Design 3D business mock up

InDesign
 Vector Flyer Design
 Design a Single Page News Paper (A3)
 Design a Single Page Interactive Portfolio
 Design a Single Page animated Catalogue
 Create Student’s Portfolio

Career Opportunities:
Graphic Designing course has a very high demanding career opportunity in India and other countries. There are different job opportunities available for a Graphic Design Student
 Print Design Industry
 Advertisement Industry
 Mobile Device Applications
 Media Companies
 News paper Industries
 Marketing Companies
 Corporate Companies
 Educational Institutions

VIDEO EDITING

Course Outline: Duration: 1 month
 Software Tools & Panels
 Editing tricks & techniques
 Key frame Interpolation – Key frame Animation
 Multi-Camera Editing
 Advanced Masking Techniques
 Cinematic Title animation
 Advanced color grading & Color corrections
 Clone Masking & Tripplet effect
 Motion Graphics
 News Programme Editing
 Motion Poster animation
 Green screen technique & manipulation
 Advanced effects & pluggins
 Audio editing & effects
 Direct export options

Software Used:
 Adobe Premiere Pro CC 2021/ 2021
 Adobe Audition CC 2020/2021
Final Projects:
 Multi-camera shoot & editing
 3 minute image animation
 Motion poster animation – Film Poster
 Lyrical Video Making
 1 minute film teaser
 3 minute news making
 Green screen manipulation
 Cloning Project
 Transition Masking
Career Opportunities:
Video editing offers creative-minded individuals the opportunity to work in fields like television, motion pictures (Film), commercial advertising, Production Companies or digital internet video (Web Video Production).

Student Benefits

• High-Quality educators
• Real-Time Projects
• 100% Placement Assistance
• Easily accessible location
• weekly free Seminars
• Minimum Batch Size
• Free Google certificationS
• Free website and Hosting 
• Sketch career certification

Read the contents we cover in graphic design and Video editing below